R Empirical Study of the Effect of Reverse Logistics Objectives on Economic Performance of Food and Beverages Companies

The paper presents result of the empirical survey targeting an aspect of reverse logistics management in the food and beverages companies carrying on business in Lagos, Nigeria particularly the capability of the objectives of reverse logistics to impact on economic performance. With data collected from both primary and secondary sources of data on food and beverages companies, analysis was done using inferential statistical analysis. The results showed that the companies have been effective in using reverse logistics to reduce total logistic cost, improve customer satisfaction, enhance competitive advantage and in minimizing the environmental impact of returns as well as recovery of materials for re-use. Based on the findings of the study it was recommended that for reverse logistics systems to be successful, top management must guide and support the implementation and also recognize the fact that, reverse logistics cannot be managed in isolation