85 INDIAN JOURNAL OF APPLIED RESEARCH A Study On Socio Cultural Effects In A Manufacturing Company With Multi-cultural Personnel

This study attempts to study the various socio cultural effects in a manufacturing company with multi-cultural personnel. We all know and accept that globalization and internationalization has become of great importance recently. Moreover companies located in abroad (outside India) depend largely on expats and they need to handle new and unfamiliar challenges. Culture is one of the obstacles and can affect the entire co-operation. Some of the cultural elements are language, religion, working styles, local manners & customs, local values & attitudes, education, etc … that can inuence the entire operation. Culture can be both a positive and negative inuence and many companies are struggling in the new and foreign cultures the human resource brings in to the companies. Human resources need to respect each other's culture without forcing their own belief on others. The purpose of the study is to analyze cultural differences prevailing within the peer group of workers in the same company. The report will help the organization to face the biggest challenge for international business today