SPREADING ETHNOCENTRIC INFORMATION IN THE MEDIA DISCOURSE

Abstract. The present article attempts to explore the effect of spreading ethnocentric information and shaping a new ethnic identity mostly focusing on the Internet media in multicultural countries, namely in Great Britain and the United States of America. The research is conducted in the framework of Critical Discourse Analysis. In this research media discourse is considered as a means of verbalization for social interaction between representatives of different cultures. Protagonists of the stories as well as their social background, education, age and marital status were taken into account. The offered hypothesis was supported by the results of the present study. They proved the spreading of ethnocentric information, which leads to shaping of a new ethnic identity