Add to ORKGThe art of packaging: An investigation into the role of color in packaging, marketing, and brandin
The Psychology of color is a scientific discipline that studies the different emotional states, beha...
Color is important not only in terms of aesthetics but also because it carries meanings that can inf...
We live in a world of product overproduction. Companies manufacture products that they cannot sell a...
Purpose of this study is to explore the impact of psychology of color on the effect of the packaging...
Color has been for a long time, a crucial factor in influencing the consumer decision. Omnipresent i...
Colour is perhaps the single most important element as far as the design of multisensory product pac...
Dottorato di ricerca in Scienze economiche e aziendali, XXIX cicloColor is omnipresent in marketing ...
Color plays an important role in marketing products. It is a powerful marketing tool that influences...
Colors have always played a significant role in impacting one’s moods, emotions, feelings, sensation...
Since the beginning of the 21st century, there has been a surge in interest in color research (and i...
Purpose – Color is ubiquitous and is a source of information. People make up their minds within 90 s...
In today's consumption society, buyers are confronted with a substantial choice of product and in th...
How colours can impact and influence customers in their buying decisions have been incessantly a top...
Buying the necessaries in the not too distant past was not as appealing as it is today. Families bou...
Razumevanje vedenja potrošnika je ključnega pomena v trženju, saj je ta končni uporabnik številnih i...
The Psychology of color is a scientific discipline that studies the different emotional states, beha...
Color is important not only in terms of aesthetics but also because it carries meanings that can inf...
We live in a world of product overproduction. Companies manufacture products that they cannot sell a...
Purpose of this study is to explore the impact of psychology of color on the effect of the packaging...
Color has been for a long time, a crucial factor in influencing the consumer decision. Omnipresent i...
Colour is perhaps the single most important element as far as the design of multisensory product pac...
Dottorato di ricerca in Scienze economiche e aziendali, XXIX cicloColor is omnipresent in marketing ...
Color plays an important role in marketing products. It is a powerful marketing tool that influences...
Colors have always played a significant role in impacting one’s moods, emotions, feelings, sensation...
Since the beginning of the 21st century, there has been a surge in interest in color research (and i...
Purpose – Color is ubiquitous and is a source of information. People make up their minds within 90 s...
In today's consumption society, buyers are confronted with a substantial choice of product and in th...
How colours can impact and influence customers in their buying decisions have been incessantly a top...
Buying the necessaries in the not too distant past was not as appealing as it is today. Families bou...
Razumevanje vedenja potrošnika je ključnega pomena v trženju, saj je ta končni uporabnik številnih i...
The Psychology of color is a scientific discipline that studies the different emotional states, beha...
Color is important not only in terms of aesthetics but also because it carries meanings that can inf...
We live in a world of product overproduction. Companies manufacture products that they cannot sell a...