Dedicated to the memory of Gérard Emch (1936–2013) Beginning with Anderson (1972), spontaneous symmetry breaking (ssb) in infinite quantum systems is often put forward as an example of (asymptotic) emergence in physics, since in theory no finite system should display it. Even the correspondence between theory and reality is at stake here, since numerous real materials show ssb in their ground states (or equilibrium states at low temperature), although they are finite. Thus against what is sometimes called ‘Earman’s Principle’, a genuine physical effect (viz. ssb) seems theoretically recovered only in some idealization (namely the thermodynamic limit), disappearing as soon as the idealization is removed. We review the well-known arguments t...