Add to ORKGThis research purposely studied the influence of advertising appeals and consumer personality on telecoms consumption preferences, using MTN telecoms service as the product of study and 150 participants from Enugu metropolis and Agbani, Enugu state, Nigeria; age range of 16 to 35 years with a mean age of 23 years and standard deviation of 3. The research was empirically tested, using a two-way ANOVA (F-test) for the analysis, with the purpose of finding out if there will be an influence of advertising appeals and consumer personality on telecoms consumption preferences and if there will be any interaction effect. The findings are as follows; there was a significant influence of advertising appeals on telecoms consumption preferences; there ...
This study seeks to investigate the impact of promotional pricing on customer loyalty in the Nigeria...
The paper is an empirical investigation of the relationship between endorsement marketing and consum...
Problem: As almost everyone has a cell phone today, keeping your customers is very important. An imp...
Advertiser’s primary mission is to reachprospective customers and influence theirawareness, attitude...
The proliferation of different telecommunication firms brands in the country has led to cut-throat c...
The proliferation of different telecommunication firms brands in the country has led to cut-throat c...
This study examines the critical influence of advertising on consumer choice of telecommunication se...
The study examined if there was relationship between consumer attitude towards mobile advertising an...
The pertinence of advertising lies in its modest efforts to create awareness, inform and persuade ta...
The main objective of this research was to determine the types of appeals used in telecommunication ...
Mobile phone has become an integral tool for marketing and advertising. For advertisers to use it su...
This study investigated the effect of advertising on consumer purchase decision using MTN as an exa...
The growing need for profitability through consumer patronage has made advertisers to increasingly u...
This research study is focused on customer attitude towards internet advertising and online sales A ...
With the realization that the traditional marketing Ps can no longer provide the competitive edge th...
This study seeks to investigate the impact of promotional pricing on customer loyalty in the Nigeria...
The paper is an empirical investigation of the relationship between endorsement marketing and consum...
Problem: As almost everyone has a cell phone today, keeping your customers is very important. An imp...
Advertiser’s primary mission is to reachprospective customers and influence theirawareness, attitude...
The proliferation of different telecommunication firms brands in the country has led to cut-throat c...
The proliferation of different telecommunication firms brands in the country has led to cut-throat c...
This study examines the critical influence of advertising on consumer choice of telecommunication se...
The study examined if there was relationship between consumer attitude towards mobile advertising an...
The pertinence of advertising lies in its modest efforts to create awareness, inform and persuade ta...
The main objective of this research was to determine the types of appeals used in telecommunication ...
Mobile phone has become an integral tool for marketing and advertising. For advertisers to use it su...
This study investigated the effect of advertising on consumer purchase decision using MTN as an exa...
The growing need for profitability through consumer patronage has made advertisers to increasingly u...
This research study is focused on customer attitude towards internet advertising and online sales A ...
With the realization that the traditional marketing Ps can no longer provide the competitive edge th...
This study seeks to investigate the impact of promotional pricing on customer loyalty in the Nigeria...
The paper is an empirical investigation of the relationship between endorsement marketing and consum...
Problem: As almost everyone has a cell phone today, keeping your customers is very important. An imp...