ABSTRACT. The attractive feature of the Everett approach is its admirable spirit of approaching the quantum puzzle with a Zen-like "beginner’s mind " in order to try to envision what the pure formalism might be saying about quantum reality, even if that journey leads to a strange place. It is argued that the transactional interpretation of quantum mechanics (TI), appropriately interpreted, shares the same motivation and achieves much more, with far fewer conceptual perplexities, by taking into account heretofore overlooked features of the quantum formalism itself (i.e. advanced states). In particular, TI does not need to talk about brain states, consciousness, or observers (rational or otherwise). In its possibilist variant (“PTI”...