A Comparison Study of Instructional Delivery Modes For Principles of Marketing to Mega-Class Sizes

Abstract- This research provides empirical evidence that lecture capture represents a viable option for delivering quality instruction to extremely large classes. Quality can be maintained with this option, and may be an option to consider when facing burgeoning enrollments and reduced budgets. We demonstrate that instructional delivery mode has no significant effect on students ’ perceptions of quantity and quality of interaction with the instructor and other critical student outcomes. Additionally, college self-efficacy is identified as a means to increase students ’ level of interaction with both the instructor and their peers. Finally, the moderating role of desire for flexibility sheds light on an important aspect of flexible delivery that has bee