Chung, W. (2007/8). Culture matters: Comparing tertiary public relations curricula in the United States of

This study investigated public relations higher education in three countries: the United States (U.S.), the United Kingdom (U.K.), and South Korea. The study examined a relationship between each country’s unique historical and cultural environment and pedagogical approaches to the concept of in-ternationalisation in the field of public rela-tions. A total of 117 college curricula were content analysed (50 from the U.S., 35 from the U.K., and 32 from South Korea). Results indicated ways in which the formation of pub-lic relations education in each country varied, and provided some clues to predict the influ-ences of histories, cultures, and media sys-tems on public relations curricula