Technologies (ICTs) in the Capture of Ideas and Organizational Learning

analysis on how technological solutions of digital intelligence assist in gathering ideas and in organizational learning of companies. Presents a list of recommendations for managers on strategies that lead to a cycle of institutionalization of cultural change, allowing continuous adjustment of the establishments to the particularities of the business environments in which they are immersed. The research applied a qualitative approach, preceded by a literature review and a case study on one of the most effective platforms of digital intelligence, recognized as an innovator in the markets in which it is prospected. The theoretical contribution emphasized the organizational learning process, highlighting ICTs applied concretely to this context. The research was conducted with knowledge located at the organizational level, though it detected the impact on the current business culture on the knowledge located at the individual level. The results showed that the ICTs serve as tools for assisted production of knowledge and that such knowledges, when turned into strategies, trigger organizational learning, sparking a cultural change on the company, adjusting the latter to the business environment in which it is inserted