Customer Relationship Management (CRM) and knowledge management (KM) for all Companies especially in the current competitive environment has become a key strategic tool. Additionally, customer knowledge is an important issue for implementation of CRM. Purpose of this article is to review the results of CRM using the components of Knowledge management. The sample members include employees who are members of the Maskan Bank of Gonbad Kavoos city that were selected by counting, measurement tools are questionnaire. To determine the normal distribution, the Kolmogorov- Smirnov test and Spearman correlation test was used to determine the correlations. The results obtained showed that there are significant relations between the component of Succes...
The aim of this research is to find out the role of Knowledge Management in getting relationship wit...
The purpose of this study is to Identify and assess the key elements of CRM in the context of Iran...
AbstractCustomer relationship management approach is mainly a process. In order to realize this proc...
This paper aims at investigating the Influence of customer knowledge management (CKM) on customer re...
Nowadays, it is widely accepted that knowledge is the primary source of adding more value to organiz...
Addressing the needs and wants of the customers increases the intention of the customers to remain l...
This paper aims to analyze the role of Customer Relationship Management (CRM) as a support for Knowl...
The objective of present article is to study the effect of knowledge management considering mediatin...
The move in recent times towards customer-centric business shifts companies and organizations to be ...
Customer relationship management (CRM) plays essential role on the success of many business units. C...
The aim of this paper is to test the relationship between knowledge, knowledge management (KM) and c...
Customer Relationship Management is the most vigorous tools in our era and is the integration of tru...
In knowledge-based economy, firms consider to integrate knowledge management (KM) with their custome...
The specific objective of the study was to examine the effect of customer orientation on market perf...
Abstract: The present study is considered as an applied science from the nature of studied objective...
The aim of this research is to find out the role of Knowledge Management in getting relationship wit...
The purpose of this study is to Identify and assess the key elements of CRM in the context of Iran...
AbstractCustomer relationship management approach is mainly a process. In order to realize this proc...
This paper aims at investigating the Influence of customer knowledge management (CKM) on customer re...
Nowadays, it is widely accepted that knowledge is the primary source of adding more value to organiz...
Addressing the needs and wants of the customers increases the intention of the customers to remain l...
This paper aims to analyze the role of Customer Relationship Management (CRM) as a support for Knowl...
The objective of present article is to study the effect of knowledge management considering mediatin...
The move in recent times towards customer-centric business shifts companies and organizations to be ...
Customer relationship management (CRM) plays essential role on the success of many business units. C...
The aim of this paper is to test the relationship between knowledge, knowledge management (KM) and c...
Customer Relationship Management is the most vigorous tools in our era and is the integration of tru...
In knowledge-based economy, firms consider to integrate knowledge management (KM) with their custome...
The specific objective of the study was to examine the effect of customer orientation on market perf...
Abstract: The present study is considered as an applied science from the nature of studied objective...
The aim of this research is to find out the role of Knowledge Management in getting relationship wit...
The purpose of this study is to Identify and assess the key elements of CRM in the context of Iran...
AbstractCustomer relationship management approach is mainly a process. In order to realize this proc...