Understanding website complexity: Measurements, metrics, and implications

Over the years, the web has evolved from simple text content from one server to a complex ecosystem with different types of content from servers spread across several administrative domains. There is anecdotal evidence of users being frustrated with high page load times or when obscure scripts cause their browser windows to freeze. Because page load times are known to directly impact user satisfac-tion, providers would like to understand if and how the complexity of their websites affects the user experience. While there is an extensive literature on measuring web graphs, website popularity, and the nature of web traffic, there has been little work in understanding how complex individual websites are, and how this complexity impacts the clients ’ experience. This pa-per is a first step to address this gap. To this end, we identify a set of metrics to characterize the complexity of websites both at a content-level (e.g., number and size of images) and service-level (e.g., number of servers/origins). We find that the distributions of these metrics are largely inde-pendent of a website’s popularity rank. However, some categories (e.g., News) are more complex than others. More than 60 % of web-sites have content from at least 5 non-origin sources and these con-tribute more than 35 % of the bytes downloaded. In addition, we analyze which metrics are most critical for predicting page render and load times and find that the number of objects requested is the most important factor. With respect to variability in load times, however, we find that the number of servers is the best indicator