Annals of A Fuzzy Goal Programming Approach for Food Product Distribution of Small and Medium Enterprises

Abstract. This paper addresses the frozen food products demand in Small and Medium Enterprise (SME) in Malaysia which is an emerging industry now. Frozen food products are in high demand but not all demands can be met due to certain limiting factors. Also these demands are assumed to be imprecise in nature. This study is undertaken to develop a fuzzy goal programming model in order to satisfy the customers ' demands to the fullest of a SME company producing frozen foods considering majorly three objectives. These are achieving the total distribution of five products of frozen foods to three different locations, maximizing total profits and minimizing the total manufacturing costs using LINDO 11.0 as the optimizer solver. The distribution of all five products of frozen foods is satisfied at Ampang and Kaula Lumpur and not in Kulai for two products. Achieving a satisfactory profit level with the linear membership function, µ16 representing imprecise nature of this goal are achieved partially. The number of goals to be considered can also be increased based on the desirability of the decision maker in relation to their aspiration level.