Rural Marketing of Telecom services in India

According to the NCAER Rural Infrastructure Report (2007), the demand for telecommunication services are surging across rural India, as middle class and upper classes are growing in most villages but the tele-density levels are very low 1.67 per 100 residents compared with an average of 8.59 overall and 25.90 in Indian cities. This paper is an attempt to study the current status of title services in rural areas and challenges and opportunities in the telecom sector in rural areas. Keywords