operations management major

Abstract: Our study describes how one business school department used the analytic hierarchy process (AHP) to identify and rank factors most influencing students ’ choice of business school concentrations. Using a series of pairwise comparison matrices as the survey instrument, we identified characteristics associated with a student’s personal abilities and goals as the most important factor influencing a student’s choice in majors. The factors were then mapped with student touch points (e.g., campus events, information sessions, etc.) in an effort to directly influence those factors most affecting students ’ decision making and increase departmental enrolment numbers. The result was a near 120 % increase in operations management enrolment upon the completion of the project