Add to ORKGNew media, branding and global sports sponsorship Keywords new media branding globalisation sports sponsorship marketing technology Executive summary The integration of new media technologies has changed the manner in which sport is produced, marketed, delivered and consumed. This has contributed significantly to the ongoing fragmentation of media channels worldwide and prompted
A new chapter on Sport and the Media covering why media sport matters, the political economy of medi...
As sport has become an important social and economic activity it is increasingly the subject of mana...
"Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation,...
New media has emerged as a significant dimension of branding and global sports sponsorship because i...
One of the dominant strategies currently used to address increased complexity in competitive busines...
This chapter commenced by discussing the historical anxiety that the media have ‘taken over’ sport a...
Sports events are some of the significant sources of entertainment – often delivering its viewers an...
The demand for sport content by broadcasting organizations has undergone a major redefinition in the...
At a time when the promotion of services and products is changing on a daily basis, with Social Medi...
This book is available as open access through the Bloomsbury Open Access programme and is available ...
How has globalization impacted on sports media? What are the economic ramifications? And what is the...
How has globalization impacted on sports media? What are the economic ramifications? And what is the...
In today\u27s conditions, it is inevitable for the producers to be unique, to become brands that are...
textIn today’s new media landscape, who tells the story and how it is told has changed from the trad...
In a sporting world dominated by media and money, an understanding of sport branding is an essential...
A new chapter on Sport and the Media covering why media sport matters, the political economy of medi...
As sport has become an important social and economic activity it is increasingly the subject of mana...
"Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation,...
New media has emerged as a significant dimension of branding and global sports sponsorship because i...
One of the dominant strategies currently used to address increased complexity in competitive busines...
This chapter commenced by discussing the historical anxiety that the media have ‘taken over’ sport a...
Sports events are some of the significant sources of entertainment – often delivering its viewers an...
The demand for sport content by broadcasting organizations has undergone a major redefinition in the...
At a time when the promotion of services and products is changing on a daily basis, with Social Medi...
This book is available as open access through the Bloomsbury Open Access programme and is available ...
How has globalization impacted on sports media? What are the economic ramifications? And what is the...
How has globalization impacted on sports media? What are the economic ramifications? And what is the...
In today\u27s conditions, it is inevitable for the producers to be unique, to become brands that are...
textIn today’s new media landscape, who tells the story and how it is told has changed from the trad...
In a sporting world dominated by media and money, an understanding of sport branding is an essential...
A new chapter on Sport and the Media covering why media sport matters, the political economy of medi...
As sport has become an important social and economic activity it is increasingly the subject of mana...
"Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation,...