Add to ORKGResearchers have found that customer loyalty is an important source of competitive advantage of a business. This concept has been widely tested in reference to various objects. To date, however, few researchers have addressed the issues on the impact of relationship investment and justice on behavioral loyalty mediated by three elements of relationship quality. Present research has developed an integrated model of the above issue and has investigated visitors from two kinds of leisure farm in Taiwan. The results indicate justice might act as an important driver of behavioral loyalty. Finally, some implications and suggestions are offered based on the results
[[abstract]]Despite the much discussed link between relationship quality (RQ) and loyalty, the compl...
This study is a critical reassessment and extension of de wulf et al.'s (2001) framework investigati...
Researchers have found that consumer loyalty is an important source of competitive advantage of a bu...
[[abstract]]Researchers have found that customer loyalty is an important source of competitive advan...
This paper proposes a conceptual model of the antecedents of customer loyalty and word of mouth (WOM...
Grounded in the Theory of Justice, perception of fairness is evaluated as a key element to enhance t...
This research fills a gap in both quality management and marketing literatures by examining how cust...
This research examined the mediating effect of program loyalty on the relationships betweenvalue per...
This paper examines the role of perceived relationship investment and relationship quality (RQ) in t...
Firms make large investments in loyalty programs (LPs) to build customer relationships with customer...
Existing research shows that loyalty is a function of customer perceptions of trust and commitment f...
Previous research on loyalty programs is mainly characterized by the use of panel data and measures ...
Tough competition has pushed four-star hotels in Surabaya to manage their competitive strategies. On...
This study investigated the effects of relationship investment and value perception on customer loya...
Over the last decade, both academic and business literatures in marketing have emphasized the import...
[[abstract]]Despite the much discussed link between relationship quality (RQ) and loyalty, the compl...
This study is a critical reassessment and extension of de wulf et al.'s (2001) framework investigati...
Researchers have found that consumer loyalty is an important source of competitive advantage of a bu...
[[abstract]]Researchers have found that customer loyalty is an important source of competitive advan...
This paper proposes a conceptual model of the antecedents of customer loyalty and word of mouth (WOM...
Grounded in the Theory of Justice, perception of fairness is evaluated as a key element to enhance t...
This research fills a gap in both quality management and marketing literatures by examining how cust...
This research examined the mediating effect of program loyalty on the relationships betweenvalue per...
This paper examines the role of perceived relationship investment and relationship quality (RQ) in t...
Firms make large investments in loyalty programs (LPs) to build customer relationships with customer...
Existing research shows that loyalty is a function of customer perceptions of trust and commitment f...
Previous research on loyalty programs is mainly characterized by the use of panel data and measures ...
Tough competition has pushed four-star hotels in Surabaya to manage their competitive strategies. On...
This study investigated the effects of relationship investment and value perception on customer loya...
Over the last decade, both academic and business literatures in marketing have emphasized the import...
[[abstract]]Despite the much discussed link between relationship quality (RQ) and loyalty, the compl...
This study is a critical reassessment and extension of de wulf et al.'s (2001) framework investigati...
Researchers have found that consumer loyalty is an important source of competitive advantage of a bu...