The current paper analyses the image of Brazil as it has been developing in the Brazilian mindset and subsequently spreading on an International scale. Starting point of the current analysis will be the 1964-1984 time frame – two decade
This study explores image formation, country branding and public diplomacy. It constructs theoretica...
Este artigo mostra como os franceses construíram uma imagem distorcida do Brasil em seu imaginário. ...
This paper analyzes the Aquarela Plan of Tourism Marketing of the Brazilian Tourism Institute (Embra...
The current paper analyses the image of Brazil as it has been developing in the Brazilian mindset an...
The past two decades presents a rapid development of country image research. From the literature, se...
Abstract The use of 'sustainability' as a factor of market differentiation has been recurrent among ...
Abstract This article shows the importance of the communication channels as a contributor to the dev...
This article seeks to understand how foreigners make their image about Brazil and investigates simil...
This research deals with the image, which potential tourists may have about a tourist destination.Us...
Since the beginning of this century, and up to the protests that preceded the 2014 World Cup, a comm...
The tourist destination image is recognized by many scholars in the area as one of the main factors ...
There are a number of attributes in the Western world when referring to Brazil that are stereotypes,...
Durante os anos de 1964 e 1985, o Brasil viveu sob uma ditadura militar, marcada por forte repressão...
Abstract: From the beginning of the 21st century until the protests that preceded the 2014 World Cup...
The beginning of the XXI century is been characterized by a strong change in the international panor...
This study explores image formation, country branding and public diplomacy. It constructs theoretica...
Este artigo mostra como os franceses construíram uma imagem distorcida do Brasil em seu imaginário. ...
This paper analyzes the Aquarela Plan of Tourism Marketing of the Brazilian Tourism Institute (Embra...
The current paper analyses the image of Brazil as it has been developing in the Brazilian mindset an...
The past two decades presents a rapid development of country image research. From the literature, se...
Abstract The use of 'sustainability' as a factor of market differentiation has been recurrent among ...
Abstract This article shows the importance of the communication channels as a contributor to the dev...
This article seeks to understand how foreigners make their image about Brazil and investigates simil...
This research deals with the image, which potential tourists may have about a tourist destination.Us...
Since the beginning of this century, and up to the protests that preceded the 2014 World Cup, a comm...
The tourist destination image is recognized by many scholars in the area as one of the main factors ...
There are a number of attributes in the Western world when referring to Brazil that are stereotypes,...
Durante os anos de 1964 e 1985, o Brasil viveu sob uma ditadura militar, marcada por forte repressão...
Abstract: From the beginning of the 21st century until the protests that preceded the 2014 World Cup...
The beginning of the XXI century is been characterized by a strong change in the international panor...
This study explores image formation, country branding and public diplomacy. It constructs theoretica...
Este artigo mostra como os franceses construíram uma imagem distorcida do Brasil em seu imaginário. ...
This paper analyzes the Aquarela Plan of Tourism Marketing of the Brazilian Tourism Institute (Embra...