Applied Studies in Agribusiness and Commerce – APSTRACT Agroinform Publishing House, Budapest SCIENTIFIC PAPERS

Nowadays the production of special agricultural goods can be a real alternative for mass production. In our research project the focus was given on the development of high added value, healthy and environment friendly animal products and specifically our team performed the market analysis of the developed products. Our goal was to map the consumer requests, the demand as well as the main objectives of the corporate market. The results show a descriptive picture on the acceptance, attitudes and preferences concerning the given product categories. Beside revealing the requests of the target market the special research methodology offered the chance to optimize the features of the developed products. Consumer information can be paired to the marketing strategy concepts of the companies and based on that the strategy can be modifie