A Study of Current Market Strategies and Position and an Analysis of the Market Prospects for the Export of Australian Dairy Products to Malaysia Submitted by

A study of current strategies and position and ĉ ^ analysis of the market This study analyses trends in demand for dairy products in Malaysia, characteristics of the Australian dairy industry, the marketing strategies of Australian dairy companies, the marketing strategies of major competitors, public policy influencing dairy industry development in Malaysia and concludes with a SWOT analysis of the market for dairy products in Malaysia from an Australian perspective. The study is based on secondary research of the dairy industry in Malaysia and that of neighbouring countries such as Thailand and Indonesia, secondary research on trends in food consumption in Asia, market audit of 20 food service outlets and 20 resellers in Kuala Lumpur, primary research of 21 Australian companies who, in aggregate, account for 90 per cent of Australia's dairy export