1 Evaluating the contribution of public service broadcasters to children’s media: The case of home-grown content

Work in progress: Please ask before quoting Anna Home, Chair, Save Kids ’ TV argued that “children today see a huge amount of the world, particularly of the American world, and relatively little of their own”. She pointed to drama “where children see themselves reflected, their own lives reflected, in a context which they comprehend”, which she said was “hugely important, both for their education and for their cultural development as citizens ” (Q 1489). (Select Committee, 2010: 52) In December 2009, Colette Bowe, Chair of Ofcom, told a House of Commons Committee “we are sleepwalking into a situation where we do not have UK-generated content of a high quality for our kids. I believe that would be a very bad outcome”. (Ibid.