Analysis and Determination of the Most Efficient Pricing Approach in the UTEX Co

Abstract: The purpose of this paper is to determine the most appropriate pricing approach in order to gain customer satisfaction. For this purpose a random sample 369 of appliance consumers (LCD TV) have been chosen as the statistical society and the tool of study in the present research are questionnaires which includes 6 hypothesis. The variables for this matter are pricing approach with discount, high pricing approach, discrimination pricing, psychological pricing, influential pricing and commercial pricing. The data analysis shows that the only effective strategy for customer satisfaction is influential strategy. Key words: Influential pricing strategy % Pricing with discount strategy % Discriminating pricing strategy % Psychological pricing strategy % Commercial pricing strategy % High pricing strategy INTRODUCTION Choosing the way to determine the price depends on Pricing decision making of industrial goods is the competition or monopoly, financial regulations, core of every business plan. It has a direct influence on distribution costs [4], choice of the costumers, middlemen, the company’s marketing strategy. All the institutions suppliers of the raw materials and etc [5]. To determine a including profit or non-profit are obliged to price their suitable price for a good or service is both a science an