Add to ORKGBackground: The internet is gaining importance in global wildlife trade and changing perceptions of threatened species. There is little data available to examine the impact that popular Web 2.0 sites play on public perceptions of threatened species. YouTube videos portraying wildlife allow us to quantify these perceptions. Methodology/Principal Findings: Focussing on a group of threatened and globally protected primates, slow lorises, we quantify public attitudes towards wildlife conservation by analysing 12,411 comments and associated data posted on a viral YouTube video ‘tickling slow loris ’ over a 33-months period. In the initial months a quarter of commentators indicated wanting a loris as a pet, but as facts about their conservation a...
Animal-related content on social media is hugely popular but is not always appropriate in terms of h...
Species vary widely in their popularity, and these variations in human interest impact conservation....
Social media is known to influence consumers’ attitudes and to increase demand for wild animals as p...
BACKGROUND: The internet is gaining importance in global wildlife trade and changing perceptions of ...
The internet is gaining importance in global wildlife trade and changing perceptions of threatened s...
Videos, memes and images of pet slow lorises have become increasingly popular on the Internet. Altho...
The exploitation of threatened exotic species via social media challenges efforts to regulate the ex...
1. Conservation organizations rely on social/internet media platforms to raise awareness and fundrai...
Social media has been shown to impact how people perceive wild animals, which in turn influences the...
Content shared on social media platforms can impact public perceptions of wildlife. These perception...
Assessing the impact of conservation campaigns is of critical importance to optimise the use of limi...
Content shared on social media platforms can impact public perceptions of wildlife. These perception...
<p>Indicated is the monthly proportion of commentators that indicate that they wanted a slow loris a...
Abstract Content published on social media may affect user’s attitudes toward wildlife species. We e...
Although ecotourism is expected to be compatible with conservation, it often imposes negative effect...
Animal-related content on social media is hugely popular but is not always appropriate in terms of h...
Species vary widely in their popularity, and these variations in human interest impact conservation....
Social media is known to influence consumers’ attitudes and to increase demand for wild animals as p...
BACKGROUND: The internet is gaining importance in global wildlife trade and changing perceptions of ...
The internet is gaining importance in global wildlife trade and changing perceptions of threatened s...
Videos, memes and images of pet slow lorises have become increasingly popular on the Internet. Altho...
The exploitation of threatened exotic species via social media challenges efforts to regulate the ex...
1. Conservation organizations rely on social/internet media platforms to raise awareness and fundrai...
Social media has been shown to impact how people perceive wild animals, which in turn influences the...
Content shared on social media platforms can impact public perceptions of wildlife. These perception...
Assessing the impact of conservation campaigns is of critical importance to optimise the use of limi...
Content shared on social media platforms can impact public perceptions of wildlife. These perception...
<p>Indicated is the monthly proportion of commentators that indicate that they wanted a slow loris a...
Abstract Content published on social media may affect user’s attitudes toward wildlife species. We e...
Although ecotourism is expected to be compatible with conservation, it often imposes negative effect...
Animal-related content on social media is hugely popular but is not always appropriate in terms of h...
Species vary widely in their popularity, and these variations in human interest impact conservation....
Social media is known to influence consumers’ attitudes and to increase demand for wild animals as p...