l'Ik ' 11 n'J 1'if, Ii Ll~t.t~f,qsS Ethics and Marketing Management:

Almost all studies of ethics in marketing management have either delineated the responsibilities and obligations of managers or explored whether various groups perceive certain marketing management practices to be ethical. This study empir ically examines four research questions: (I) What are the major ethical problems confronting marketing managers? (2) To what extent does the AMA code of ethics address the major ethical problems of marketing managers? (3) How extensive are the ethical problems of marketing managers? (4) How effective are the actions of top management in reducing the ethical problems of marketing managers? Marketing has long been charged with ethical abuse because (in part) marketing manager ~ face some of the most troublesome ethical problems in business [D I, Baumhart [51 idcntified the major ethical problems that business people wanted to eliminate: (I) gift.,. gratuities. bribes. and "call girls, " (2) price discrimination and unfair pricing. (.\) dishonest advertising. (-tJ miscellaneous unfair cUlnpclitive pr;1l' tice~. (5) cheating customcr'i. unfair crcdit practiccs. and ovcrselling. «I) pi icc collu-.ion by competitors. (7) dishonest y in making or keeping a l'llntract. and (X