Add to ORKGThis exploratory study discusses the opportunities for tourism destination marketing organizations to communicate successfully their attractions and offerings through user generated blog content. Key features of effective blogs are identified through netnography of three major blog platforms
[[abstract]]Since the implementation of the two-day weekend policy for Taiwanese government employee...
Purpose – Social media has transformed conventional marketing methods. This medium offers a un...
[[abstract]]Traditional tourism information focused on print ads, guide books, newspapers and magazi...
The continuing rise of the internet as a communications tool for travel and tourism presents challen...
The continuing rise of the internet as a communications tool for travel and tourism presents challen...
The continuing rise of the internet as a communications tool for travel and tourism presents challen...
The continuing rise of the internet as a communications tool for travel and tourism presents challen...
Tourists may rely on external information to make various decisions. By understanding the relation b...
The study analyses the role of the travel blogger as a contemporary expression of tourism marketing....
This thesis talks about establishing a travel blog and its promotion. First it defines key terms com...
The tourism industry has been affected dramatically by the appearance of the Web 2. This research ai...
Blogs are the newest and potentially most attractive online media available to marketers. This chapt...
The main goal of the Master's Thesis is to analyse the influence of information sources on the trave...
PROMOTING TOURIST DESTINATIONS THROUGH TRAVEL BLOGS – AN ESSENTIAL ELEMENT IN MARKETING COMMUNICATIO...
In this study, we will investigate the difference in effectiveness of blog advertorials based on the...
[[abstract]]Since the implementation of the two-day weekend policy for Taiwanese government employee...
Purpose – Social media has transformed conventional marketing methods. This medium offers a un...
[[abstract]]Traditional tourism information focused on print ads, guide books, newspapers and magazi...
The continuing rise of the internet as a communications tool for travel and tourism presents challen...
The continuing rise of the internet as a communications tool for travel and tourism presents challen...
The continuing rise of the internet as a communications tool for travel and tourism presents challen...
The continuing rise of the internet as a communications tool for travel and tourism presents challen...
Tourists may rely on external information to make various decisions. By understanding the relation b...
The study analyses the role of the travel blogger as a contemporary expression of tourism marketing....
This thesis talks about establishing a travel blog and its promotion. First it defines key terms com...
The tourism industry has been affected dramatically by the appearance of the Web 2. This research ai...
Blogs are the newest and potentially most attractive online media available to marketers. This chapt...
The main goal of the Master's Thesis is to analyse the influence of information sources on the trave...
PROMOTING TOURIST DESTINATIONS THROUGH TRAVEL BLOGS – AN ESSENTIAL ELEMENT IN MARKETING COMMUNICATIO...
In this study, we will investigate the difference in effectiveness of blog advertorials based on the...
[[abstract]]Since the implementation of the two-day weekend policy for Taiwanese government employee...
Purpose – Social media has transformed conventional marketing methods. This medium offers a un...
[[abstract]]Traditional tourism information focused on print ads, guide books, newspapers and magazi...