Tourism Streams and Mobility in Uusimaa Region in

While tourism research has paid a great deal of attention to motivational studies and reasons for destination selection, there is a lack of empirical research of the travel behaviour and mobility patterns of visitors. The objective of this study is to identify and measure the spatial and temporal travel patterns of visitors to Uusimaa region in Finland. In this regard, the study aims to increase understanding of the travel routes and sites visited on a regional level. The method used for the empirical part of the study was distribution of mobile devices to overnight visitors and analysing the results of GPS tracking in connection with a questionnaire. The results of the study will be available in November 2012 and they are expected to provide tourism stakeholders in the region with insights into innovative co-operation and partnership possibilities as well as practical improvements in the quality of tourism services available