Nicotine & Tobacco Research

Drug Administration (FDA) authority to regulate tobacco products, including packaging and labeling regulations (Deyton, Sharfstein, & Hamburg, 2010). Internationally, packaging and labeling regulations have emerged as an important component of tobacco control policy, both as a vehicle for governments to warn about the risks of tobacco use and to restrict misleading descriptors and design. Article 11 of the World Health Organi-zation (WHO) Framework Convention on Tobacco Control (FCTC)—the world’s first public health treaty—has served as an impetus for the rapid uptake of packaging and labeling regu-lations among many of the 170 countries that have ratified the Framework (WHO, 2003). Article 11 includes recommenda-tions for large pictorial health warnings and encourages more effective forms of disclosure for product constituents and emis-sions. Article 11 also recognizes the importance of the packag