2Département de Communication

As consumers increasingly use the Internet to shop or search for product-related information, website effectiveness has become critical for companies offering online transactions or information that could lead to a purchase. The HCI literature on usability has mainly focused on either the intrinsic qualities of a website interface or the level of task performance it enables. More recently, several studies have used a combination of both approaches, and some have incorporated the marketing-specific notion of usability as part of service quality. This study extends this research, examining various other aspects of website quality in addition to usability (quality and quantity of information, visual design, information security and personalization of interactive features). This study confirms the validity of th