Add to ORKGIt has long been a challenge for online game providers that, after playing a game for a certain period of time, online game players frequently switch to alternative games without much hesitation. Current IS continuance theories, that are mainly developed to interpret user continuance of general utilitarian IS, are ineffective to interpret user continuance of hedonic IS. In this study, based on the uses and gratifications theory, a hedonic IS continuance model is developed by incorporating three sorts of gratifications, namely hedonic gratification (enjoyment, fantasy and escapism), social gratification (social interaction and social presence) and utilitarian gratification (achievement and self-presentation). Age and gender are the moderatin...
Abstract—Online gaming market is thriving but accompanied with fierce competitions. Players ’ contin...
Social platform services have transformed the lifestyles of individuals and the entire information a...
Traditional consumer research mostly focussed on the utilitarian benefits of goods and viewed the co...
It has long been a challenge for online game providers that, after playing a game for a certain peri...
It has long been a challenge for online game providers that online game players frequently switch to...
While online gaming has become immensely popular today, game developers and marketers face stiff com...
Online social games, played within social networks or games requiring social interaction with peers,...
Purpose: Drawn from the social playfulness literature and the elaboration likelihood model, the purp...
Purpose – It is assumed that consumers consume games to experience hedonic and utilitarian value. H...
This study applied a uses and gratifications approach to investigate social games — the game a...
This study aims to identify the key factors that influence the continuance intentions of social netw...
Massively multiplayer online games (MMOGs) have been one of the fastest growing online entertainment...
Abstract:- With the proliferation of hedonic information systems, understanding users ’ acceptance o...
We use hedonic valuation to establish a basis for valuing the time a user participates in an online ...
Social platform services have transformed the lifestyles of individuals and the entire information a...
Abstract—Online gaming market is thriving but accompanied with fierce competitions. Players ’ contin...
Social platform services have transformed the lifestyles of individuals and the entire information a...
Traditional consumer research mostly focussed on the utilitarian benefits of goods and viewed the co...
It has long been a challenge for online game providers that, after playing a game for a certain peri...
It has long been a challenge for online game providers that online game players frequently switch to...
While online gaming has become immensely popular today, game developers and marketers face stiff com...
Online social games, played within social networks or games requiring social interaction with peers,...
Purpose: Drawn from the social playfulness literature and the elaboration likelihood model, the purp...
Purpose – It is assumed that consumers consume games to experience hedonic and utilitarian value. H...
This study applied a uses and gratifications approach to investigate social games — the game a...
This study aims to identify the key factors that influence the continuance intentions of social netw...
Massively multiplayer online games (MMOGs) have been one of the fastest growing online entertainment...
Abstract:- With the proliferation of hedonic information systems, understanding users ’ acceptance o...
We use hedonic valuation to establish a basis for valuing the time a user participates in an online ...
Social platform services have transformed the lifestyles of individuals and the entire information a...
Abstract—Online gaming market is thriving but accompanied with fierce competitions. Players ’ contin...
Social platform services have transformed the lifestyles of individuals and the entire information a...
Traditional consumer research mostly focussed on the utilitarian benefits of goods and viewed the co...