Leadership Teams Rediscover Market Analysis in Seeking Competitive Advantage and Growth During Economic Uncertainty

and other research outputs Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic un-certainty Journal Article How to cite: Simkin, Lyndon and Dibb, Sally (2012). Leadership teams rediscover market analysis in seeking com-petitive advantage and growth during economic uncertainty. Journal of Strategic Marketing, 20(1) pp. 45–54. For guidance on citations see FAQs. c © 2012 Taylor Francis Version: Accepted Manuscript Link(s) to article on publisher’s website