Effect of Physical Environment of Hospital on Customer'

Abstract Recently the demand for hospital care increased competition and a variety of new and expansion is a real situation that faced with a situation. These factors, in reality, the importance of the physical environment of the hospital soon for the hospital's survival and development, as well as the native functionality of the hospital to gain the core a competitive edge is being evaluated as a core competence. therefore this study aims to examine the effect of the physical environment of medical institutions on visits in patients satisfaction, worth of mouth and revisit intention. Some useful strategic materials derived from this study could be considerably useful to the managers of medical institutions. The results of this study are summarized as follows. First, the key elements which can decide the quality of the physical environment of medical institutions are accessibility, cleanness and convenience. Second, the perceived physical environment makes a positive influence on visits in patients satisfaction. Third, the more satisfaction the customers can perceive, the higher rises the worth of mouth