Exploiting Digital Technologies to Promote Sustainable Travel Behaviour in Rural Areas

Passenger information is an important commodity to successful transport service provision. However, it is often operator-centric, incomplete, inaccurate or does not reflect real world situations. The Informed Rural Passenger1 (IRP) project aims to address this issue by creating an information ecosystem that integrates information from various transport related sources. In this context, this paper describes ongoing, parallel and associated research that aims to extend the IRP project by increasing the accessibility of the information ecosystem and orienting it towards the user needs, in order to encourage sustainable rural travel behaviour. Keywords digital technologies, travel behaviour, rural transportation, passenger information systems. 1