Moderating Effects of Individual Entrepreneur and Enterprise Characteristics on the Relationship between Business Environmental Scanning Behaviour and Entrepreneurial Performance

The turbulence in the Benue State business environment has recently been increased by acts of corruption, the global financial crisis, communal/religious crisis, competition, and the expectations of customers and the workforce. However, in the face of these environmental perturbations, the trade sector has witnessed increases and expansions. Consequently, owing to the fact that Individual Entrepreneur/Enterprise Characteristics (IEC/ETC) enhance the relationship between Business Environmental Scanning (BES) behaviour- Degree of Interest (DOI) and Frequency of Scanning (FOS), and Entrepreneurial Performance (ENP), this study examined the moderating effects of IEC/ETC on the relationship between DOI/FOS and ENP among micropreneurs in the trade sector. The study adopted cross-sectional research design using questionnaire, while multi-stage sampling technique was used to select the elements that completed the study questionnaire. The sampling techniques employed in the multi-stage sampling are purposive, criterion and systematic sampling techniques. The generated data were analyzed using regression statistical method through SPSS procedure. The result