Influence of Peer in Purchase Decision Making of Smart Phone: A Study Conducted in Coimbatore

Abstract- This article discussing about recently launched Google Android platform, and its online application marketplace for Android smart phones. The project examines the paths to success for third-party developers building applications for Android smart phones by comparing them with application development for the Apple iPhone and factors that influencing mobile brand selection while purchasing new mobiles. Research on related topics shows this mobile ecosystem benefits third-party developers and those application vendors play a critical role in contributing to the success of Android. In the current scenario most of the youngsters having Android smart phones in their hands, the reason for this development in a short period is usage social media such as face book, twitter and all other applications. Android platforms are simplified the use of social medias and access of it. In this article we can know further abou