Add to ORKGMany small businesses are having a difficult time in the competitive retail industry. One factor that is involved with retail performance is general retail patronage loyalty. This study examines the relationships of advertising attitude, materialistic attitude, buying impulsiveness, political viewpoints, and consumers ’ demographics with general retail patronage loyalty. A model was developed in an effort to be supportive of small local retailers. The study found that attitude towards advertising and buying impulsiveness has a positive impact on local shopping loyalty with materialistic attitude being an indirect driver of local shopping loyalty
Knowledge on furniture consumers ’ retail patronage will promote and enhance efforts to increase sal...
Considerable resources are expended annually on building business brands, yet the literature is virt...
In an effort to overcome the competitive retail market, retail companies focus on increasing their n...
This, study tests the model of loyalty patronage behaviour which involves lifestyles, shopping orien...
Despite acceptance and attractiveness of discount retailing, no comprehensive patronage model for di...
Purpose – The purpose of this paper is to determine if various measures of loyalty (satisfaction, co...
Purpose – The purpose of this paper is to determine if various measures of loyalty (satisfaction, co...
Purpose – The purpose of this paper is to determine if various measures of loyalty (satisfaction, co...
Purpose – The purpose of this paper is to determine if various measures of loyalty (satisfaction, co...
In times of economic recession, retailers tend to focus particularly on creating consumer loyalty. C...
Labeling (nomination) the brands as the private ownership has been changed into an important issue f...
In times of economic recession, retailers tend to focus particularly on creating consumer loyalty. C...
In times of economic recession, retailers tend to focus particularly on creating consumer loyalty. C...
Modern retail industry in Indonesia now is starting to grow and this growth is expected to continue ...
Research has demonstrated that consumers who develop trust toward a brand will stick with that brand...
Knowledge on furniture consumers ’ retail patronage will promote and enhance efforts to increase sal...
Considerable resources are expended annually on building business brands, yet the literature is virt...
In an effort to overcome the competitive retail market, retail companies focus on increasing their n...
This, study tests the model of loyalty patronage behaviour which involves lifestyles, shopping orien...
Despite acceptance and attractiveness of discount retailing, no comprehensive patronage model for di...
Purpose – The purpose of this paper is to determine if various measures of loyalty (satisfaction, co...
Purpose – The purpose of this paper is to determine if various measures of loyalty (satisfaction, co...
Purpose – The purpose of this paper is to determine if various measures of loyalty (satisfaction, co...
Purpose – The purpose of this paper is to determine if various measures of loyalty (satisfaction, co...
In times of economic recession, retailers tend to focus particularly on creating consumer loyalty. C...
Labeling (nomination) the brands as the private ownership has been changed into an important issue f...
In times of economic recession, retailers tend to focus particularly on creating consumer loyalty. C...
In times of economic recession, retailers tend to focus particularly on creating consumer loyalty. C...
Modern retail industry in Indonesia now is starting to grow and this growth is expected to continue ...
Research has demonstrated that consumers who develop trust toward a brand will stick with that brand...
Knowledge on furniture consumers ’ retail patronage will promote and enhance efforts to increase sal...
Considerable resources are expended annually on building business brands, yet the literature is virt...
In an effort to overcome the competitive retail market, retail companies focus on increasing their n...