Business Students ’ Beliefs about Creativity

With increasing global competition and turbulent environment, creativity is a sine qua non for organizational survival. Therefore, it is necessary to include creativity as one of the important components of business curriculum. The main intent is to increase business students ’ ability to deal with ongoing challenges they face at the work environment. The purpose of this study is to examine business students ’ perceptions about creativity in general, creativity in schools, and about manifestation of creativity in their working environments. The creativity survey was examined with non-traditional undergraduate business students with an average age of 40. The results showed while the students believed in the need for creativity in the work environment, many of them expressed an inability to actuate creativity in their current job roles. The students also expressed some dissonance between their quantitative and qualitative responses with regard to their ability to use their creativity in the work environment. Further discussion and suggestion are also considered