PRESS BACKGROUNDER

The introduction of new technologies and architectures in the network such as Cloud, Network Functions Virtualization (NFV) and Software Defined Networking (SDN) are driven by three requirements: • Innovation – define new services through exposing network assets to applications, e.g. by distributing compute and storage capabilities and differentiating networking and data. Leverage their network assets for federating (hybrid clouds combining own cloud asset with customer private cloud) and delivering services for their customer base. • Speed – bring down the time to introduce new services through allowing development in a layered model with a significantly increased degree of decoupling between applications and the underlying infrastructure layer. • Efficiency – reduce OpEx and CapEx through introducing flexibility in the way that networks are built and operated influence by the advances in the industry Ericsson is the cloud transformation partner to operators by providing carrier grade networks and services for the Operator Cloud. At the same time we will grow in adjacent markets by providing virtualized functionality (e.g. OSS/BSS) in the Operator IT Cloud and by providing consumer and enterprise cloud offerings in the Operator Customer/Public Cloud. By implementing cloud and real-time control capabilities of Service Provider SDN and Network Functions Virtualization (NFV), operators can put themselves in a position to transcend the boundaries of the traditional data center without compromising quality. The result will be an improved experience for both enterprise users and consumers, with greater efficiency, lower costs and higher margins for operators. Ericsson calls that the Real-Time Cloud. The Ericsson Real-Time Cloud • provides an opportunity for operators to add value and improve the timeliness and quality with which they deliver services; own services, federated services and 3rd party services • allows operators to ensure rapid service creation as well as end-to-end management by delivering new levels of flexibility, scalability and responsiveness Our Global Service organization is a key asset as it will integrate software and hardware for carrier grade performance and provide a differentiating support 24/7. At Mobile Worl