Advertising has become an integral and inseparable part of the World Wide Web. However, neither public audit-ing nor monitoring mechanisms still exist in this emerging area. In this paper, we present our initial efforts on build-ing a content-level auditing service for web-based ad net-works. Our content-level measurements – understanding the ad distribution mechanisms and evaluating location-based and behavioral targeting approaches – bring useful auditing information to all entities involved in the online advertis-ing business. We extensively evaluate Google’s, AOL’s, and Adblade’s ad networks and demonstrate how their different design philosophies dominantly affect their performance at the content level
The aim of the paper is to describe, through a preliminary case study, how to measure the outcomes o...
Online advertising drives the economy of the World Wide Web. Modern websites of any size and popular...
Digital advertising is the most popular way for content monetization on the Internet. Publishers spa...
Monetizing websites and web apps through online advertising is widespread in the web ecosystem. The ...
This work seeks to understand what “they ” (Web advertisers) actually do with the information availa...
Content and services which are offered for free on the Internet are primarily monetized through onli...
To address the pressing need to provide transparency into the online targeted advertising ecosystem,...
We propose a conceptual model for explaining how Web ads work. The model specifies firstly, advertis...
Advertising on the World Wide Web is growing at a fast pace. However, it is difficult to compare adv...
Chapter discusses the phenomenon of Internet advertising, presents the circumstances of its creation...
The thesis is concerned with a content network within the scope of online advertising and evaluation...
Advertising in the Internet is a wide, attractive and growing market. In this market, revenue of web...
Internet advertising, aka Web advertising or online advertising, is a fast grow-ing business. It has...
Content discovery advertisements are type of native ads which have gained traction for driving ad tr...
In this paper we present a novel active measurement methodology for monitoring the browser market la...
The aim of the paper is to describe, through a preliminary case study, how to measure the outcomes o...
Online advertising drives the economy of the World Wide Web. Modern websites of any size and popular...
Digital advertising is the most popular way for content monetization on the Internet. Publishers spa...
Monetizing websites and web apps through online advertising is widespread in the web ecosystem. The ...
This work seeks to understand what “they ” (Web advertisers) actually do with the information availa...
Content and services which are offered for free on the Internet are primarily monetized through onli...
To address the pressing need to provide transparency into the online targeted advertising ecosystem,...
We propose a conceptual model for explaining how Web ads work. The model specifies firstly, advertis...
Advertising on the World Wide Web is growing at a fast pace. However, it is difficult to compare adv...
Chapter discusses the phenomenon of Internet advertising, presents the circumstances of its creation...
The thesis is concerned with a content network within the scope of online advertising and evaluation...
Advertising in the Internet is a wide, attractive and growing market. In this market, revenue of web...
Internet advertising, aka Web advertising or online advertising, is a fast grow-ing business. It has...
Content discovery advertisements are type of native ads which have gained traction for driving ad tr...
In this paper we present a novel active measurement methodology for monitoring the browser market la...
The aim of the paper is to describe, through a preliminary case study, how to measure the outcomes o...
Online advertising drives the economy of the World Wide Web. Modern websites of any size and popular...
Digital advertising is the most popular way for content monetization on the Internet. Publishers spa...