1

Standard logo The logo should be reproduced in the primary colour, Pantone 660c, on all publications printed in two or more colours. Refer to the ‘Branded merchandize’ sheet for guidelines on use on promotional items etc. The text, ‘University of London’, is set as a 50% transparency of white. Do not use a keyline see ‘Non standard backgrounds’ for exceptions. The College name has been specially drawn; please use the original digital artwork and do not try to re-set. xx x Clear area No graphic or text should be placed in an area around the logo equivalent to the width of the base of the clocktower silhouette as shown. ≤ 30mm Minimum size The logo should be never be reproduced at less than 30mm in width. The text, ‘University of London’, should be reproduced as 100 % white ie. no transparency Printing on absorbent and unusual surfaces The text, ‘University of London’, should be reproduced as 100 % white ie. no transparency. When it is printed on absorbent paper ie newsprint, or any unusual surface ie metal fabric or plastic. Non standard backgrounds A keyline should only be used if the logo is placed on a background other than white or the primary or secondary colours. The width of the keyline is the width of the letter ‘l’