Journal of Management and Marketing Research What Factors Affect, Page 1 WHAT FACTORS AFFECT A PROMOTION SYSTEM’S LONG-TERM USE?

Views of constituents toward alternative promotion systems are examined. Using a survey with 11 bipolar adjective scales, subjects compared a performance-based system to a content-based exam for two positions in a state agency, one professional and one upper management. The performance-based system was rated as more effective, innovative, and comprehensive, but also less efficient (p <.05) for both positions. A qualitative analysis of the agency over twenty-five years suggests that initial positive perceptions of the promotion system, along with support from top management and the corporate culture, are fruitful areas to research in explaining a promotion system’s length of use