Add to ORKGA purely technical segmentation of the mobile phone market is no longer appropriate. Today, usage benefits are more important than technological performance and the generalization of mobile phones has complicated the market typology. Most mobile phone users expect a different language. Consumer behavior is becoming more relevant than technology when it comes to understanding future evolution in the mobile phone market
Since the 1990s, the mobile telecommunication industry has significantly extended its boundaries. Th...
Since the 1990s, the mobile telecommunication industry has significantly extended its boundaries. Th...
This article considers the role of the consumer in the diffusion of mobile telecommunications techno...
In 2007 (Mazzoni, Castaldi, Addeo) we performed a wide research on consumer behavior in the Italian ...
In 2007 (Mazzoni, Castaldi, Addeo) we performed a wide research on consumer behavior in the Italian ...
In 2007 (Mazzoni, Castaldi, Addeo) we performed a wide research on consumer behavior in the Italian ...
In 2007 (Mazzoni, Castaldi, Addeo) we performed a wide research on consumer behavior in the Italian ...
The mobile communication industry is one ofmost dynamic and surprising mass phenomenon in recent yea...
This study combines insights from market diffusion and consumer research to provide an inte-grated f...
In recent years, mobile service usage increase rapidly following the emerging use of smartphone tech...
This study combines insights from market diffusion and consumer research to provide an inte-grated f...
The rapid technological environment (especially information technology) and globalization has change...
The global mobile phone market is fast-growing due to advancements in third-generation technologies....
Since the 1990s, the mobile telecommunication industry has significantly extended its boundaries. Th...
Since the 1990s, the mobile telecommunication industry has significantly extended its boundaries. Th...
Since the 1990s, the mobile telecommunication industry has significantly extended its boundaries. Th...
Since the 1990s, the mobile telecommunication industry has significantly extended its boundaries. Th...
This article considers the role of the consumer in the diffusion of mobile telecommunications techno...
In 2007 (Mazzoni, Castaldi, Addeo) we performed a wide research on consumer behavior in the Italian ...
In 2007 (Mazzoni, Castaldi, Addeo) we performed a wide research on consumer behavior in the Italian ...
In 2007 (Mazzoni, Castaldi, Addeo) we performed a wide research on consumer behavior in the Italian ...
In 2007 (Mazzoni, Castaldi, Addeo) we performed a wide research on consumer behavior in the Italian ...
The mobile communication industry is one ofmost dynamic and surprising mass phenomenon in recent yea...
This study combines insights from market diffusion and consumer research to provide an inte-grated f...
In recent years, mobile service usage increase rapidly following the emerging use of smartphone tech...
This study combines insights from market diffusion and consumer research to provide an inte-grated f...
The rapid technological environment (especially information technology) and globalization has change...
The global mobile phone market is fast-growing due to advancements in third-generation technologies....
Since the 1990s, the mobile telecommunication industry has significantly extended its boundaries. Th...
Since the 1990s, the mobile telecommunication industry has significantly extended its boundaries. Th...
Since the 1990s, the mobile telecommunication industry has significantly extended its boundaries. Th...
Since the 1990s, the mobile telecommunication industry has significantly extended its boundaries. Th...
This article considers the role of the consumer in the diffusion of mobile telecommunications techno...