Realizing the Potential of Social Media: A Strategy and Approach for Insurers

While insurers have ventured into social media, their efforts do not seem to have borne fruit to the degree expected. A honing of insurers’ social media strategy is sorely needed. Executive Summary Insurers face daunting prospects in the digital era where social media can either build customer base and brand loyalty or erode them in no time at all. Insurers globally need to effectively leverage the social media platform and the explosion of data exchanged therein. The challenge for insurers today is not a lack of awareness about social media but how to extract valuable insights from all the noise and clutter surrounding it. This paper aims to help insurance carriers understand conversa