92 • IT Management in the 21st Century Bridging the Gap Between Hard and Soft Information Genres

The genre theory has been earlier introduced as a means for analyzing organizational communication. The terms hard and soft information genre have been employed to refer to the extent and explicity of the rules that the genres are enacted by in a particular communication community. People have widely learned to use genres without explicit rules for their purpose, structure, and other features. For computer-mediated information management, techniques like SGML/XML have been de-veloped to allow formal specification of logical information structures for computer processing. The deployment of SGML and XML in organizations creates huge structured information resources. In the paper we discuss the relationship of infor-mation genres and structured information resources, and demonstrate by a case that the genre theory offers a framework for analyzing information needs of people and for identifying the pieces which might be accessible from structured information resources. In the case study, the need to harden a set of genres was identified and the hardening was performed. 1