The prevalence of political discourse in non-political blogs

Though political theorists have emphasized the importance of political discussion in non-political spaces, past study of online political discussion has focused on primarily political websites. Using a random sample from Blogger.com, we find that 25 % of all political posts are from blogs that post about politics less than 20 % of the time, because the vast majority of blogs post about politics some of the time but infrequently. Far from being taboo topics in those non-political blogs, political posts got slightly more comments than non-political posts in those same blogs, and the comments overwhelmingly engage the political topics of the post, mostly agreeing but frequently disagreeing as well. We argue that non-political spaces devoted primarily to personal diaries, hobbies, and other topics represent a substantial place of online political discussion and should be a site for further study