Marketing Subgroup Report………………………………………... 21

This report presents the findings and conclusions, a workflow analysis, and key recommendations to imple-ment the III Electronic Resources Management module. The management of electronic resources varies from traditional print resources. Differences include licens-ing, technical support, access, and the means and necessity of greater transparency across all aspects of e-resource management. To aid in electronic resource management, both librarians and vendors have developed sets of standards and guidelines. The most broadly accepted guidelines are the Digital Library Federation and NISO’s Electronic Resource Management: Report of the DLF ERM Initiative, which recommends the basic functions and struc-ture of database approach to managing electronic resources. Library vendors have created an array of electronic management products. Many of these have been devel-oped by companies typically associated with library information management (IOLS vendors) as well as new services (Serials Solutions, TDNET). After a product analysis, ASU Libraries elected to purchase III’s Electronic Resources Management module (ERM). An ERM Project Team was formed to implement this product. After an initial investigation of what was required to bring ERM online, this Project Team formed various Subgroups to address significant aspect