www.ijsrp.org Drivers of Retail Shopping: An Exploratory Study

Abstract- Over the last few years, retail has become one of the fastest growing sectors in the Indian economy. Traditionally, Indian retail sector has been characterized by the presence of large number of small –unorganized sectors. However, over the last half decade, the Indian consumers ’ market has seen a significant growth of various retail formats such as supermarkets, department stores, discount stores, hypermarkets etc. The innovations in retail formats brought by retailers have been providing new paradigms in the act of shopping. The shoppers look for a wide range of choices of products, quality and prices. Consumers are now showing preferences for shopping malls, which enable them to shop a variety of products under one roof and offer shopping experience in terms of ambience and entertainment. The present paper aims at evaluating the consumers ’ attitude towards nearby market, big bazaars and shopping malls and to analyze the related reasons age wise, education wise and income wise. The basic purpose is to find out the reasons of patronizing a store gender wise and to unfold the consumers ’ preference to shopping malls. Index Terms- retailing, stores, malls, custome