Add to ORKGRecent research finds that people respond more generously to victims described in detail than to equivalent victims described in general terms. In this paper, we propose that this 'identifiable victim effect ' is one manifestation of a more general phenomenon: a positive impact of tangible details on generosity. In two experiments, providing details about a charity’s activities significantly increased real donations to that charity. Although previous work identifies emotion as the primary mediator between details and giving, structural equation models of both of the current studies shows that the influence of detail can operate through donors ’ perception tha
This article provides the first empirically based marketing model of the perceptions of givers and t...
Social consequences of charitable giving have been highlighted by researchers as key determinants of...
In a large natural field experiment, we explore the effect of providing donors with the opportunity ...
<p>Recent research finds that people respond more generously to individual victims described in deta...
9 pagesThe “identifiable victim effect” refers to peoples’ tendency to preferentially give to identi...
15 pagesOne of the puzzling phenomena in philanthropy is that people can show strong compassion for ...
When donating to charitable causes, people do not value lives consistently. Money is often concentra...
One of the puzzling phenomena in philanthropy is that people can show strong compassion for identifi...
This is the author accepted manuscript. The final version is available from SAGE Publications via th...
With the widespread adoption of crowdfunding, new questions arise concerning how individuals make fu...
One of the puzzling phenomena in philanthropy is that people can show strong compassion for identif...
Charities often circulate widespread donation appeals, but who is most likely to donate and how do a...
This study investigated possible mediators of the identifiable victim effect (IVE), the proportion d...
The stories told by charitable organizations are typically designed to take the consumer through dif...
Why do different people give to different causes? We show that the sympathy inherent to a close rela...
This article provides the first empirically based marketing model of the perceptions of givers and t...
Social consequences of charitable giving have been highlighted by researchers as key determinants of...
In a large natural field experiment, we explore the effect of providing donors with the opportunity ...
<p>Recent research finds that people respond more generously to individual victims described in deta...
9 pagesThe “identifiable victim effect” refers to peoples’ tendency to preferentially give to identi...
15 pagesOne of the puzzling phenomena in philanthropy is that people can show strong compassion for ...
When donating to charitable causes, people do not value lives consistently. Money is often concentra...
One of the puzzling phenomena in philanthropy is that people can show strong compassion for identifi...
This is the author accepted manuscript. The final version is available from SAGE Publications via th...
With the widespread adoption of crowdfunding, new questions arise concerning how individuals make fu...
One of the puzzling phenomena in philanthropy is that people can show strong compassion for identif...
Charities often circulate widespread donation appeals, but who is most likely to donate and how do a...
This study investigated possible mediators of the identifiable victim effect (IVE), the proportion d...
The stories told by charitable organizations are typically designed to take the consumer through dif...
Why do different people give to different causes? We show that the sympathy inherent to a close rela...
This article provides the first empirically based marketing model of the perceptions of givers and t...
Social consequences of charitable giving have been highlighted by researchers as key determinants of...
In a large natural field experiment, we explore the effect of providing donors with the opportunity ...