E-Learning- the Use of Audience Response Technology (ART) via SMS in Large Lecture Classes

E-learning which stands for electronic learning can manifest itself in various modes. One application is via the use of mobile phones for learning interactivity in lecture settings. Audience response is an essential feedback to instructors in a large lecture setting to ascertain that the audience follows the presentations, understands the material of discussion and even getting consensus of the cohort on certain issues or questions. Traditionally, some lecture theatres are equipped with proprietary audience response technology (ART) and each participant is given a wired/wireless response device to key in their choices. The responses are fed into the ART which will generate a report in the form of graphs or charts. Short Messaging Service (SMS) is a pervasive technology that has wriggled into our lives. With a mobile phone in hand, coupled with a subscribed line, the user is able to send messages to other mobile phone users. Such messages can also be received by the SMS gateway which can be fed to algorithms to generate the required charts. There is no necessity for the purchase of any propriety system. This concept paper is exploratory on the use of ART via SMS for audience in large lecture settings. A modified 41-item version of the Audience Response Technology Questionnaire (ART-Q) (Erina. L & et al., 2008) will be used to elucidate audience feedback in a multi-dimensional approach. Lecturers ’ feedback through interviews will be gathered qualitatively to elicit their perspectives on its use and the impact on their presentation. This study provides insights into instructors ’ techniques for using ART from an educational perspective. The paper will also explore other opportunities for the application of ART via SMS in the world of conferences, seminars, conventions and in marketing