Zdravkovic J.: Using Strategic Goal Analysis for Enhancing Value-based Models

Abstract. Lately business models have been recognized as a foundation for design of operational business processes. The motivation of a business model can be found in the goals of an enterprise which are made explicit in a goal model. This paper discusses the alignment of business models with goal models and proposes a method for constructing business models based on goal models. The method is based on a template and rules based approach. The outputs are business models that conform to the explicit goals of an enterprise. Main benefits are uniform goal formulations, well founded business model designs, and increased traceability between the models. A case study from the health sector is used to argument the way we ground and apply our proposed method.