1 Teaching and Practising International Public Relations in Virtual Teams

the opportunity to develop public relations with multicultural teams run by ten universities in ten countries across five continents. It is rare for students to experience and practice international public relations. Most of the time they work on case studies, listen to guest speakers who have travelled the world and when possible, may participate in a study abroad programme. This case study demonstrates how teams of international students had an authentic experience through collaborating online to create a strategic plan for a global audience. The project implemented an active learning strategy, that is, where students have an interactive activity with a clear purpose to engage in learning (Brown (2004). The educational aims were to encourage deep learning about international public relations; develop their team skills through the online multicultural collaboration and link theory to practice beyond the university